Skip to main content

Maximize your

Reach. Brand.

Accelerate your business with a
tailored marketing program.
we can help.

Reach New Horizons.

The Reach East Marketing Accelerator is a program designed for active, revenue-generating businesses on Buffalo’s East Side, eager to enhance their marketing and communications skills—ready to supercharge their business.

Developed by The Exchange at Beverly Gray and The Foundry, our intensive, 3-month program offers six comprehensive workshops, mentoring matched to your business needs, and training by local marketing/communication professionals. Upon completion, your business will gain the insights and skills needed to grow and also secure up to $5,000 in funding to jumpstart your marketing strategies.

Gain marketing skills and the budget to use them, up to $5,000.
an exciting growth opportunity for East Side business owners.

Applying To Reach East.

To qualify, applicants must be a business located in or majority owned by residents of Buffalo’s East Side neighborhoods.

Please note that while a ZIP code may fall within an eligible district, only applicants within the City of Buffalo boundaries will be considered.

Minority/Women Business Enterprise (MWBE) status is not required for participation.

mark your calendars.

Ready to
Get To Work.

The eight businesses chosen for the inaugural accelerator must commit to attending bi-monthly, full-day Saturday workshops from July to September 2024 at varying locations in Buffalo.

program details.

How it Works.

During each session, you will learn from local marketing experts. Upon completion, business owners will not only gain the insights and skills needed to grow their businesses but also secure up to $5,000 in funding to jumpstart their marketing strategies. Businesses must be able to commit to every session.

Tailored For Your business.

1. Learn from local marketing pros.

Every workshop will begin with a presentation on a key marketing/communications area of expertise. 

2. Work with marketing specialists.

During break-out sessions, engage in independent work led by a matched marketing specialist who can assist you with your most pressing needs, from strategy, design, and content creation to digital communications, public relations, and multimedia. 

3. Be guided by an industry mentor.

Support from a seasoned, dedicated industry mentor will be provided every step of the way—with a monthly meeting of the minds, outside of program workshops, to advance your initiatives. 

help us help East Side businesses grow.

Partner With Reach East.

As a Reach East partner, your organization plays a crucial role in amplifying awareness about this invaluable program. Spread the word of our marketing accelerator by:

    • Sharing our social media posts and digital flyer with your networks.
    • Sending emails to your audiences promoting Reach East.
    • Accessing our easy-to-follow instructions for maximizing our resources.
    • Following our comprehensive Reach East style guide with logos.

Program Schedule.

Access multi-layered marketing support.
  • June 2024 – Accelerator participants are selected.
  • July 13, 2024 – Workshop 1 at Riveter Design
  • July 27, 2024 – Workshop 2 at UB CBLS
  • August 10, 2024 – Workshop 3 at UB CBLS
  • August 24, 2024 – Workshop 4 at UB CBLS
  • September 7, 2024 – Workshop 5 at UB CBLS
  • September 21, 2024 – Workshop 6 at The Exchange
  • October 2024 – We’ll celebrate all of your hard work at the program graduation event.